egoli/(ɛˈɡəʊlɪ)/n
Origin: Zulu, ‘place of gold’
egoli is a first-to-market, proprietary AI-enabled video annotation technology which allows for real-time personalised delivery of video content.
By automating what has historically been a manual process, egoli gives rights holders and content owners the power to automatically repurpose and distribute video content. With valuable applications for performance management, story-telling and fan engagement, egoli will also enable consumers to personalize their viewing experience of sport and entertainment on demand in real time.

Archive video
Never before has archival content been so relevant to sport and entertainment rights holders. Accessing high quality video which resonates with fans has become a priority overnight and a vital tool in fan engagement and revenue generation.
egoli indexes the story that lies buried in rushes and source material. Our technology empowers you to find the most valuable content to include in your edited content and programmes, enabling rapid engagement and access to the secondary content market.

Live video

Broader use
Originally designed to enhance the editorial process for film-makers and live sports producers, egoli intelligence has applications across a broad spectrum of users starting with sports but expanding to all forms of entertainment and content creation.
Developed by data scientists from academia, publishing and entertainment, the secret behind egoli is the way in which the AI is trained to recognize video content.
Our training and personalization process algorithms lie at the heart of our unique patent-protected technology which starts with sports, but is relevant to film, TV and all video.
Discover how egoli can work for you
How egoli works
The foundation of the egoli system is the highly accurate, fast and granular process of logging and tagging video content using a unique combination of Ai technologies. Relevant tags and rich metadata are applied to each second of video to provide a highly searchable, data-rich repository of content which enables rights holders to provide the delivery of individualized content streams.
The human touch
Each egoli model utilises human-based subject matter expertise to teach the egoli annotation process algorithm.
90 day build
Each model requires an average build time of 90 days and continues to ‘learn’ as new information becomes available