International Paralympic Committee Appoint Egoli

The International Paralympic Committee (IPC) has appointed egoli Media, an Artificial Intelligence (AI)-enabled technology and media company, to transform its content management, increase accessibility and create new monetisation and storytelling opportunities.

The partnership, which has been secured until 31 December 2024, will see egoli Media use its proprietary AI software to digitise and automatically log, tag and categorise all IPC-owned content, which will enable better and faster access to footage from previous and future Paralympic Games, as well as other major Para sport events.


About egoli

egoli is a first-to-market, proprietary AI-enabled video annotation technology which allows for real-time personalised delivery of video content.

By automating what has historically been a manual process, egoli gives rights holders and content owners the power to automatically repurpose and distribute video content. With valuable applications for performance management, story-telling and fan engagement, egoli will also enable consumers to personalize their viewing experience of sport and entertainment on demand in real time.

Finding gold

Monetize archive video

Never before has archival content been so relevant to sport and entertainment rights holders. Accessing high quality video which resonates with fans has become a priority overnight and a vital tool in fan engagement and revenue generation.

egoli indexes the story that lies buried in rushes and source material. Our technology empowers you to find the most valuable content to include in your edited content and programmes, enabling rapid engagement and access to the secondary content market.

Monetize live video

The future of video is personalization.
The egoli system enables rights holders and content creators to distribute content directly to millions of fans via gaming platforms, fantasy leagues and other digital platforms. This enables fans to curate and view content to reflect their personal preferences. They can select the players they want to watch, receive alerts about key moments and access editorial content and metadata from third-party sources to create a uniquely individual experience of live sports and its associated storytelling. Player stats, fun facts, links to social media sites can all be integrated into annotation to deliver a 3-dimensional user experience of live sport as a story.

Discover how egoli can work for you


Originally designed to enhance the editorial process for film-makers and live sports producers, egoli intelligence has applications across a broad spectrum of users starting with sports but expanding to all forms of entertainment and content creation.

Artificial Intelligence trained to recognise video content

Developed by data scientists from academia, publishing and entertainment, the secret behind egoli is the way in which the AI is trained to recognize video content. Our training and personalization process algorithms lie at the heart of our unique patent-protected technology which starts with sports, but is relevant to film, TV and all video.

Producing a searchable data rich repository of content

The foundation of the egoli system is the highly accurate, fast and granular process of logging and tagging video content using a unique combination of AI technologies. Relevant tags and rich metadata are applied to each second of video to provide a highly searchable, data-rich repository of content which enables rights holders to provide the delivery of individualized content streams.

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News vault

egoli in the news

egoli in the news

Egoli's groundbreaking new deal with the International Paralympic Committee has made the news with coverage in The article outlines how a three-year deal will see egoli Media digitise and automatically log, tag and categorise all IPC-owned content,...

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egoli Media and LMH enter strategic services agreement

egoli Media and LMH enter strategic services agreement

egoli Media has announced a new strategic services agreement with leading media services specialist, LMH.
The agreement will see LMH provide digitisation services as part of egoli Media’s ground-breaking, end-to-end digital content management solution, which converts legacy tape and film to consumer-ready, licensable digital content for rights holders and content creators.

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Founder’s Statement

Founder’s Statement

If I had a $ for every time someone on my team had said ‘I wish I could find that shot’, there would be no need for an outside fund-raise to develop the technology which will eradicate that plea forever!

In the twenty years of owning and operating one of the most respected content creators in the sports sector, I continually invested….

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Egoli Media is based in LA and London and indexes the stories of sports leagues, teams, clubs and athletes around the globe.